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Social Media Monitoring
This is an article written by Elles Leijzer (Onetomarket) 15 Comments »
Social media can be a powerful tool to improve customer loyalty and create brand ambassadors. Word like ‘involve’ and ‘engagement’ are inextricably linked to social media. As a company, you of course want other to mention your product, service or brand in a positive way. People do indeed attach a lot of value to opinions of other. This means that it is important for your company to know what is being said about you. But how do you deal with this? How can you check what is being said about you on the various social media sites? The answer to that question: monitoring! Social Media Monitoring tools are mushrooming. This often makes it difficult to know which one to use. We have listed a few of them below: Radian6 Radian6 is a very advance social media monitoring tool and is seen as a leading international player in the field of [...]
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Ignore the SEO Copywriting-witch: convince search engines and readers!
This is an article written by Niels Bijvoet (trafficbuilders) 8 Comments »
There once was a SEO Copywriting witch who mislead unknowing copywriters, online marketers and website owners. She told them that successful SEO copy is meanly created by ‘consuming’ a lot of keywords. She would fatten them with countless keywords until they could take no more (e.g. had very bad webpages). Result: their websites performed dramatically and money wise, not much was happening either. The moral of the story: kick the SEO copywriting witch in the butt and take advantage of these essential basic tips for effective SEO copywriting. Fairy tales do not exist, but as an SEO copywriter you can create your own SEO success stories. A Traffic Builders, I together with my capable colleagues, do this on a daily basis for our clients. We do not believe in fairy tales. That’s why we explore markets, target groups and promising developments in the field of online marketing and more specifically [...]
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The Importance of SEO: The Organic Click Through Rate
This is an article written by Jeroen Smeekens (E-Difference) 8 Comments »
One of the things we try to achieve with search engine optimization is achieving a better position in the search results on keywords that matter for your company. The added value of a higher ranking is almost always that you attract more (targeted) visitors and because of that more conversions. A higher ranking in the search results is therefore an important goal and can contribute to the operating results of your company. For this reason it is important to know how important this position really is: what are the differences between page 1 and page 2 in Google? And what is the difference between the first and second position on the first page? In 2006, AOL gave us the most concrete answer. Optify, thought these data were out dated and decided to commission their own research into the organic click through rate and publish this research for free. Homage! The [...]
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Conversion optimization for mobile
This is an article written by Sander Tamaela (Onetomarket) 9 Comments »
The use of mobile internet is increasing rapidly. The number of transactions from mobile devices, however, often lags behind compared to regular computers. How can you make sure these visitors convert better? Testing: does my website work? Is it even possible to convert from a mobile device? You want to add the following points to your test: – Are the elements large enough? People have to be able to use their finger on a small screen. – Is everything displayed regularly? Render errors cause problems. – Does everything work properly without JavaScript? Especially older browsers do not support JavaScript. – Does everything work properly with limited JavaScript support? Many mobile devices do not fully support JavaScript. – Does everything work properly without Adobe Flash? Many mobile devices do not support Flash. – Do you use many large images or videos? Take into account that a mobile internet connection is slower [...]
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The growing influence of AdWords on the search results
This is an article written by Jeroen van Eck (E-Difference) 9 Comments »
Recently I had a meeting with an important client of ours for which we manage search engine optimization as well as Google AdWords campaigns. In the course of the meeting we started talking about the relationship between AdWords and organic search results. During the meeting, the client made the following remark “when everyone clicks on AdWords results, should we still be putting so much effort into regular optimization?”. As an SEO, this made me think. AdWords has become a more important part of the search results in recent years. Does this mean that in some cases it’s better to mainly focus on AdWords rather than optimization? New AdWords features The ad system of Google has constantly been improved since its launch. Most of these improvements were focused on increasing the likelihood someone will click on an ad. Displaying the top three ads above the organic search results and the possibility [...]
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Higher returns from your web shop
This is an article written by Rutger (ZEO) 7 Comments »
After months of deliberations you’ve made up you mind: you are going to start a web shop. You’ve selected the products, registerers with the Camber or Commerce and you’ve had we web design agency build you a web shop. So, now you can just wait for the orders to come in? You think. Unfortunately, nothing happens. With this article, I’d like to give web shop owners a number of tips and some advice in order to get the most out of your web shop. As a web shop owner, it’s important to set some goals. When you have to attract visitors to your web shop. Surely, visitors will lead to orders. There are several ways to attract traffic to your web shop, but in general, search engines are the largest source of traffic. It’s a little naive to think that simply starting a web shop means visitors will come. You [...]
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USP: the power of ‘st’
This is an article written by Roy Ishak (trafficbuilders) 6 Comments »
Time for the USP-test! I’m going to ask a question and you get 10 seconds to think of an answer. Ready? The question is: What sets you apart from your competitors? Your time starts now!! 10… 9… 8… 7… 6… 5… 4… 3… 2… 1… and? Hopefully you had your answer ready. If not, please carefully read this article, because the answer to this question is the information your customers are looking for. It’s the key to successful marketing and your perfect sales pitch. In other words: your USP. Definition of USP What the heck is a USP? The abbreviation USP stands for Unique Selling Point or Unique Selling Proposition. In other words, one or more features of your product, offering or company that are unique. Is a Unique Selling Point (USP) important? Very important. Especially since most markets are saturated and you have to compete against an army of [...]
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New in Google AdWords: Instant Previews for ads
This is an article written by Tom Freriks (Onetomarket) No Comments »
In 2010 Google launched a new option with Google Search called Instant Previews. This allowed users to use a special magnifying glass icon. By clicking the magnifying glass, users get to see a preview of the landing page. In addition, relevant information op the site gets highlighted in this preview. The advantage or Instant Preview for users is that you can immediately see the site you are about to visit. Users can see the lay-out of the site and check whether this is the website they were looking for. In addition, the user can immediately see whether the site meets his/her criteria in terms of design and architecture (e.g. does the site contain lots of text, lists, geographic maps, images or graphs? Is the site strictly business or does it have an informal touch to it?). Instant Preview also allows users to see whether the website contains relevant information and [...]
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Blogging for SEO
This is an article written by Irene Poelhorst (ZEO) 7 Comments »
As avid internet user you won’t be surprised that social media are increasingly replacing conventional forms of marketing. We are reading more Tweets and Facebook updates than email and we are busy using Twitter, Facebook and Hyves to communicate about what’s on our mind. Blogs are popular too. Not just blogs about personal interests, but business blogs emerging. This is not such a strange development. Blogging for business No more old fashioned ‘push strategy’, these are the days of the ‘pull strategy’. Relevance is key. These days, you are not likely to get away with just sending out a message and hoping the mass market will find it interesting. These days, your audience expects more from you. They are getting sick and tired of emails and scour the web for the information they find interesting. They do this by following the people and organizations they find interesting via the popular [...]
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New Facebook button: easy selective sharing
This is an article written by Niels Bijvoet (trafficbuilders) 8 Comments »
In the near future, Facebook will add a new button: the ‘Send Button’. This is a derivative of the well known ‘Like Button’. The advantage of this new button is that you can easily share content or links with a select group of your friends. How can you make Facebook even more personal? That thought was that starting point for the development of the Send Button. When you are an active user of Facebook, you might be inclined to share some content with a small group of friends rather than with all of them. This needs to be solved, is what Zuckerberg & Co. must have thought…. Like Button vs. Send Button When you click on the widely used Like Button to show that you find something cool/funny/useful, all your Facebook friends see this. Using the new Send Button, you’ll soon be able to decide for your self who you [...]
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